Wednesday, June 16, 2010

Kevin Butler

Kevin Butler
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Kevin Butler Kevin Gregory Butler (born July 24, 1962 in Savannah, Georgia) is a former professional American football placekicker who played for the Chicago Bears (1985-1995) and the Arizona … [Source]
Kevin Butler (American Football) – Wikipedia, The Free Encyclopedia Kevin Butler (portrayed by actor Jerry Lambert) is a fictional character created by Sony Computer Entertainment as part of their It Only Does Everything advertising campaign for the … [Source]
Kevin Butler (character) – Wikipedia, The Free … Welcome to a Facebook Page about Kevin Butler. Join Facebook to start connecting with Kevin Butler.
Kevin Butler Appears Live at the Press
Conference of Sony E3

Actor Jerry Lambert characterizes Kevin Butler, a fictional character that was created by Sony Computer Entertainment as a part of their It Only Does Everything promotional campaign for the relabeled “Slim” models of PlayStation 3. Butler leads as the Vice President of several fictitious departments in the PS division of Sony, reacting to the “Dear PlayStation” skepticism. Because of the positive recognition of the advertisements, Sony will expand them during the whole of 2010. Butler made his live appearance at Sony’s E3 press conference on June 15, 2010.

He first appeared in a 2009 advertisement for MLB 09: The Show known as “Dustin vs. PlayStation” where he was discussing the in-game powers of Kevin Butler has since then appeared in numerous additionaladvertisements with much to come this year.

In one of Butler first advertisements, in reaction to a rumor merchant questioning a then affirmed price dropping for the PS 3, saying that people cannot believe everything they read online because otherwise he been a Nigerian millionaire by today.

Professor Dora Akunyili, Nigeria’s Minister of Information and Communication, quickly demanded an apology from Sony, announcing the advertisement as an “unwarranted attack on the reputation and image of the country.” In reaction to this, Sony quickly sends an apology to the government of Nigeria and instantly pulled the advertisement from the air. A couple of days later, Sony substituted the advertisement having an edited version, altering the original line to a new one stating, “You can’t believe everything you read on the Internet. That’s how World War l got started.”

The string of advertisements starring Kevin Butler has been affronted with good acclaim because of its lively and humorous tone. Gaming website Kotaku has commented on the first twoadvertisements that were released, “What we didn’t mention is how funny they are.” Peter Dille, Sony Computer Entertainment America Senior Vice President stated that the advertisements have been extremely successful and the consumers truly love it.

Moreover, the outcomes are definitely in the sales because it is truly been flying since this occurred in September with the presentation of the new PlayStation 3. Engadget likewise adored theadvertisements saying that they have to give it to Sony because they have followed up good on their “worst kept secret” deal showing jokes with an advertisement campaign, which is appropriately self-awareness.

In addition, Destructoid also praised the advertisements, stating that they were much excellent than the previous Sony’s White Room series of commercials that was met with mostly unfavorable respond with most calling it “weird.”

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