Sunday, July 24, 2011

Monoform City Vehicle Design Study

This MA degree project at the Royal College of Art, MONOFORM addresses the automotive industry's lack of cultural relevance. It stands as a point of view towards progressive mobility experiences that connect with the emerging philosophies of the 21st century and speaks directly to those who feel alienated by the conservative symbolism applied in modern automotive design.

Still or in motion, this vehicle acts as a point of interaction between people and their environment through broken reflections of the urban landscapes; a concept that aims to use the contrasting elements of a city journey as the means to communicate a hopefully innovative expression of movement.

Designer: Fernando Ocaña

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